GoHighLevel / real estate · 4 min read
Motivated sellers often call several investors in a row. If your phone goes to voicemail, many of them simply call the next number on their list. Missed call text back fixes that: the moment a call is missed, GoHighLevel sends the caller a text, so the conversation starts even when nobody can pick up. This guide shows how to set it up properly for a real estate business, with message examples and the mistakes to avoid.
Missed call text back sends an automatic SMS within seconds of a missed call
Build it as a workflow, so you control timing, messages and follow-up
Your number must be A2P 10DLC registered, or texts may be filtered
Keep the first text short, personal and easy to reply to
Why Missed Call Text Back Matters for Investors
Speed decides a lot of real estate deals. A seller who gets a reply within a minute feels heard, while one who waits until tomorrow has often already spoken to someone else. We explain this in detail in our guide to speed to lead.
Most sellers also prefer texting to voicemail. So a short text such as “Sorry we missed you, is this about your property?” gets far more replies than a voicemail greeting, and every reply lands in your GoHighLevel conversations, ready for your team. The GoHighLevel help centre has the latest menu steps for workflows and phone settings.
How to Set Up Missed Call Text Back in GoHighLevel
These steps use a workflow, because it gives you the most control. Menu names can change slightly as GoHighLevel updates, but the logic stays the same.
Make sure your number can send texts
Check that your LeadConnector phone number is active and that your A2P 10DLC brand and campaign are approved. Without that, carriers may block or filter your messages. Also confirm that call forwarding goes to the right phone, so you still get the calls you can answer.
Create a new workflow
Go to Automation, Workflows and start from scratch. Name it clearly, for example “Missed call text back – seller line”.
Add the Call Status trigger
Choose the Call Status trigger and filter it for missed or unanswered inbound calls, for example “No answer” and “Voicemail”. If you have several numbers, add a filter for the number that sellers call.
Add a short wait, then send the SMS
Add a wait of 30–60 seconds, so the text doesn’t arrive before the call ends, and then a Send SMS action. Keep the message short and use the contact’s first name only if you have it.
Notify your team
Add an internal notification or task, so an acquisitions rep calls back. The text keeps the seller warm, but a human call still closes the deal.
Stop follow-up when the seller replies
Add a condition or a separate workflow that removes the contact from any drip once they reply. Nobody wants automated messages after they’ve already answered.
Test it with your own phone
Call the number from a mobile, let it ring out, and check that the text arrives and the task is created. Test both during and after business hours.
Missed Call Text Back Message Examples
Pick a message that fits your brand, and keep it under 160 characters where possible:
| Situation | Example text |
|---|---|
| During business hours | Hi, this is Mike from ABC Home Buyers. Sorry we missed your call! Is this about selling a property? |
| After hours | Thanks for calling ABC Home Buyers. We’re closed right now but will call you first thing tomorrow. What’s the property address? |
| Marketing campaign line | Hi! You called about our “we buy houses” ad. When’s a good time to chat about your property? |
Common Mistakes to Avoid
Sending texts without A2P 10DLC registration
Long messages full of links, which look like spam
No human follow-up after the automatic text
Texting people who called your personal or office line by mistake, so filter by number
Forgetting to test after changing phone numbers or forwarding
Recommended next
Speed to Lead guide
Combine It With Your Lead Follow-Up
Missed call text back works best as one part of a full follow-up system: instant replies to web forms, reminders for appointments and a long-term nurture for sellers who aren’t ready yet. If your account has duplicate workflows or texts that don’t deliver, a quick audit usually finds the problem. You can see the systems we build on our GoHighLevel page.
Missed Call Text Back: Frequently Asked Questions
Does GoHighLevel have a built-in missed call text back?
Yes, GoHighLevel offers missed call text back, and many accounts set it up as a workflow with the Call Status trigger, which gives more control over timing and follow-up.
Do I need A2P 10DLC registration for missed call text back?
In the US, yes. Business texts from local 10-digit numbers need an approved A2P 10DLC brand and campaign, or carriers may filter or block them.
How fast should the text be sent?
Within a minute is ideal. A short wait of 30–60 seconds stops the text from arriving while the caller is still on the line.
Can I use missed call text back after business hours only?
Yes. Add an “if/else” condition based on the time of day, and send a different message, or none, during office hours.
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